CPA, or “cost per action” is the method we chose for monetizing, versus the always popular model of PPI or “pay per install”. Why did we choose CPA over PPI?
CPA means you can get paid over and over and over and over again as long as that user keeps the software installed. It’s a recurring income, unlike “pay per install” programs. Not only that, but a lot of PPI affiliate programs only pay you one time and have a tendency to “shave” their installs. We are open to PPI, but only with a limited amount of companies.
We would rather make $10/user over the course of a year or two than to make $1.00 per install immediately. This way is more money for all of us.